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Daniella Rubinovitz
Daniella was born in Rotterdam and educated through the International and American school systems in Holland. Her multi-national family was working in the fashion and leather trading business. This gave Daniella exposure to all aspects of the leather business. Furthermore, this gave her opportunities of frequent travel and exposure to international museums and galleries. All along, she had an extreme fascination to mass-production techniques and the creation of art. She always kept a sketchbook during her travels with conceptual sources of inspiration. During high school, Daniella was awarded the school's "Art Award" and soon after, she left Holland and moved to Boston to study Fine Arts. At the School of the Museum of Fine Arts, in combination with Tufts University, she became particularly fascinated with sculpture and three-dimensional computer graphics. There she completed her BFA degree with a major in computer graphics. Still inspired with the mechanics of mass production and looking to continue her studies, Daniella moved to New York to study the Masters of Industrial Design curriculum at Pratt Institute. There she received a full time scholarship and completed the program with her thesis entitled: The New Industrial Design Process- A Comparison of traditional and Computer Assisted Methods in the Practice of Industrial Design. Upon graduation, she was awarded the Certificate of Excellence for Outstanding Merit in Graduate Industrial Design. All the while, Daniella continued to travel and keep up with her mixed media sketch books. In addition, she started making ceramic sculptures on the weekends. Her sculpture work, at this stage, was influenced by bulls and her work was exhibited in the Ambassador Gallery in Soho, NY.
2009 reverse painted plexiglass:
Daniella has fallen in love with her discovery of a new technique of
scratching through the painting from the back. This gives her a new
possibility of working with translucent layers of acrylic paint. These
paintings have a sculpturally, tactile feel to them. When the viewer takes a
closer look at the work, the various scratching through the layers become
visible. "
